Each event is a story to be told with the invitation akin to the artwork on a book’s cover. A good design pulls you in and peaks your interest to pick it up the book wanting to learn more. Creating the right tone with an invitation to introduce guests to the event and the individuals hosting the event involves a partnership with my clients. I don’t just ask clients their favorite colors and fonts, but converse with them to learn about the setting and the people involved with the event to ensure we hit the right tone.
In working with clients to learn about their event we craft their narrative. This creative thinking often helps with creation of a logo or motif for the invitation but can go beyond the invitation and is used in multiple ways such as making their wedding website interesting for guests by providing background information for why a certain flower was chose, why certain colors were picked, why a venue was picked.
Weddings, bar/bat mitzvahs, graduations and similar life events are special celebrations and no solo detail makes the day memorable. I have a great number of talented colleagues in the industry such as musicians, event planners, florists, officiants, photographers, videographers, calligraphists, cake pastry chefs, caterers, DJs, decorators, lighting designers and other creative talents with whom I’m often communicating to help carry through a theme and ensure the people at the event enjoy the celebration and the people being celebrated shine.